Please suggest the best way to lower the bids
Lets say, I want to promote watches, create a campaign and put the initial bid of 5$ to be on the first page. The next day I see nice quality score, since my landing page is relevant and my ad is on the first page. What should I do next? Should I wait a little more and then lower my bids?
The second question. What amount should I lower my initial bid on? How often to do that? For example, I lower my bid to 4.5, check if my ad is still on the first page and my QS is ok, the next day I lower my bid to 4 and so on..