Dear all,

I've been advertising for 3 months, average CTR is 3~5% (among all ad groups), but no conversion at all. Thats why i revamp my landing page such as remove unneccessory navigation, put strong call to action, etc.

My question is should i move all keywords and put in another New Ad Group?

I am facing a dilemma here.

a) If i move to a totally new Ad Group, the historical data of good CTR may erased and i need to start all over again.

b) if i use the existing ad group and just change the destination URL, My minimum bid & Quality Score remain the same.

Do you guys have any idea?